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WWE Officials Suspect Turki Alalshikh's Canelo Alvarez Remarks Target TKO Amid Crown Jewel Uncertainty

Weeks away from the scheduled Crown Jewel pay-per-view event, WWE leadership is evaluating their stance due to growing safety worries in Saudi Arabia. The partnership with Saudi Arabia stands as WWE's most profitable collaboration but has also brought a series of complications.

The current tense atmosphere in the Middle East has sparked unease within WWE about proceeding with the upcoming show.

Officials Interpret Turki Alalshikh's Comment on Canelo Alvarez as a Message to WWE

Dave Meltzer, speaking on Wrestling Observer Radio, shared that many within WWE interpreted a recent remark by Turki Alalshikh regarding boxer Canelo Alvarez as a subtle jab directed at the company. This comes amid internal debates about the trip to Saudi Arabia.

Meltzer explained that the final call on whether WWE will participate will rest with TKO President Ari Emanuel, who is expected to seek input from Nick Khan and other top executives at TKO.

Meltzer said: "In WWE, when that tweet came out, I mean they knew it was a message for them too… This is obviously going to be Ari Emanuel's decision. This is way over Nick Khan's head. I'm sure it won't be without Nick Khan's input."

Context of Turki Alalshikh's Statement

Recently, Turki Alalshikh posted on X to reassure fans concerned about the possible cancellation of the Canelo Alvarez vs. Christian Mbilli fight amid regional tensions. He confirmed the bout remains set and commended Canelo for his loyalty during challenging times for Saudi Arabia's leadership.

Alalshikh wrote: "Canelo reached out and told me he'll still fight in Riyadh this October, no matter what happens. He fears nothing. My country is home to the two Holy Mosques, land of peace, safety, rich civilisation, deep history, and kind-hearted people. Thank you to everyone who checked in and showed support. Hard times reveal true friends."

Interestingly, WWE began promoting the Crown Jewel event during this week's episode of Monday Night RAW, which aired shortly after Alalshikh's pointed message.

Past Issues in WWE's Saudi Partnership

This isn't the first moment WWE has faced difficulties connected to its Saudi ties. In 2018, amidst widespread corporate withdrawals from Saudi Arabia over ethical concerns, WWE endured significant backlash for pushing forward with Crown Jewel. Vince McMahon diverted attention by bringing Hulk Hogan back after a three-year absence following Hall of Fame removal.

Currently, WWE's promotion of the event does not guarantee it will take place. TKO executives are closely monitoring developments before making a definitive decision.

  • Event: WWE Crown Jewel
  • Location: Saudi Arabia
  • Concerns: Regional safety and political tensions
  • Key Figures: Turki Alalshikh, Canelo Alvarez, Ari Emanuel, Nick Khan
  • Recent Actions: Promotional material aired during Monday Night RAW

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