Wilfred Ndidi Launches New Underwear Brand After Super Eagles Defeat

Wilfred Ndidi, the Super Eagles midfielder, has chosen not to linger on Nigeria’s heavy defeat to Guinea-Bissau. Instead, he is turning his attention to a new business venture.

Introducing DIDS: Ndidi's Underwear Line

After the loss that dented Nigeria's chances of qualifying for the 2027 Africa Cup of Nations, Ndidi revealed his fresh project: an underwear brand named DIDS, a play on his surname. The launch was announced via his Instagram, featuring Ndidi alongside models showcasing both men’s and women’s underwear.

The brand positions itself as a premium line of everyday essentials, designed to combine style with comfort for all genders.

Ndidi's Life Beyond Football

Aside from football, Ndidi has pursued academic interests, studying Business and Management at De Montfort University in England during his Premier League career. His move into fashion is another step outside the pitch.

Personal Developments

Recently, Ndidi has also been in the spotlight for his personal life. Reports suggest he and his wife, Dinma Fortune, have separated, with divorce proceedings underway. Meanwhile, Ndidi is reportedly dating a Nigerian woman named Ndjekaah, who attended Nigeria's recent 2-1 victory over Madagascar.