Aryna Sabalenka Shines in Magda Butrym at U.S. Open Event
Aryna Sabalenka didn’t need a racket to own the night in New York.
On the eve of another U.S. Open campaign, the four-time Grand Slam champion stepped into Le Jardin Sur Madison on Thursday with the same authority she brings to a hard court, celebrating her new role as an ambassador for Moroccanoil.
A champion in Magda Butrym
For the tennis‑themed event, Sabalenka chose Magda Butrym — and let the dress do plenty of the talking.
She wore a pink minidress cut from a cotton and silk blend, the fabric draped tightly around the miniskirt with soft structure through the short sleeves and a wide, sculpted collar that framed her shoulders. It was flirty, sharp and unmistakably modern, the kind of look that fits seamlessly into Butrym’s growing reputation for power pieces with a twist.
The Polish designer’s label has become a go‑to for red‑carpet regulars. Emily Blunt, Amanda Seyfried and Natalie Portman have all turned to Magda Butrym for statement dresses, and Sabalenka’s choice dropped her straight into that fashion-forward conversation.
Beauty, performance and a growing brand
Sabalenka’s rise as a commercial force is starting to match her dominance on court.
Already a four-time major winner and the defending U.S. Open women’s singles champion, she is steadily building a portfolio with heavyweight luxury names. Her latest move: fronting Moroccanoil, a brand she says fits directly into the demands of her profession.
“As an athlete, I'm constantly putting my hair through styling, travel and different environments, so I take my hair health very seriously,” she said, speaking about the partnership.
“I love that Moroccanoil embraces how beauty and performance go hand in hand, and its added health and shine to my hair, which helps me feel confident and ready for whatever's next.”
That “whatever’s next” comes fast in Sabalenka’s world.
She joined Gucci as an ambassador in January 2026, aligning herself with the Italian house while continuing to compete in Nike kits on court. The mix has been visible all season. At the Rome Open in May, she arrived carrying a $3,650 Paparazzo large top‑handle bag from Gucci, a reminder that her tunnel walk has become as watched as her first serve.
New York lights, New York stakes
This latest celebration lands just days before Sabalenka begins her title defense at the 2026 U.S. Open. Fan week started on Aug. 23, but the real business begins Sunday, when singles and doubles matches get underway and Sabalenka opens against Camila Osorio in the first round.
She isn’t just defending a trophy. She is chasing a three‑peat in New York, a run that would further cement her status as the dominant hard‑court force of her era.
On Thursday night, though, the focus belonged to the crossover: a power hitter turned power dresser, standing under Manhattan lights in Magda Butrym, speaking for Moroccanoil, backed by Gucci, and walking into another Grand Slam with her game – and her image – very much on her own terms.
