NBA Star Shai Gilgeous-Alexander Becomes Part Owner of Atletico Madrid
NBA standout Shai Gilgeous-Alexander has taken a step into European football by becoming part of the ownership group at Atletico Madrid. Known for his incredible skills and championship success in basketball, Gilgeous-Alexander brings a winning mindset to the Spanish La Liga club.
A New Chapter in Atletico Madrid's Leadership
The club announced this significant addition to their ownership ranks, highlighting the blend of top-level American sports experience with Atletico’s football tradition. The Canadian guard, who has earned an NBA championship, aims to contribute his drive and determination, qualities that have defined coach Diego Simeone’s tenure at Atletico.
"I’m excited to officially join Atlético de Madrid’s ownership group. This is a club with a long-standing presence at the top of European football, and I’m grateful for the opportunity to be part of its future," Gilgeous-Alexander said.
Combining Championship Success with Football Heritage
Gilgeous-Alexander's journey started in Toronto and Hamilton, Ontario. After excelling in Canadian basketball and spending time at the University of Kentucky, he became the face of the Oklahoma City Thunder. His accolades include back-to-back NBA MVP awards and leading his team to the 2025 NBA title, where he also earned Finals MVP honors.
He stands alongside legends like Michael Jordan, being one of the few guards to average 30 points with over 50 percent shooting across four consecutive seasons. Atletico Madrid celebrated his arrival on social media, emphasizing his status as a two-time MVP winner.
Shared Ambitions and International Growth
This partnership reflects Atletico’s aim to expand globally. Bringing in Gilgeous-Alexander connects the club to a younger, worldwide audience passionate about both basketball and football. The club’s management sees his focus on growth and long-term success as valuable for their ambitions in domestic and European competitions.
Boosting Atletico Madrid’s Global Brand
The addition of such a high-profile American athlete is expected to create new commercial opportunities and collaborations between football and basketball worlds. Fans are already imagining possibilities like North American pre-season tours or lifestyle partnerships that merge sports culture and fashion.
The buzz around this move shows that Atletico supporters are interested in this fresh, modern approach to running the club.
- Match: Deportivo Alaves vs Atletico Madrid
- Date: 10 Oct 2026
- Time: 17:15
